First Line Strategy is a boutique business strategy, marketing, and innovation consulting firm headquartered in Atlanta, GA.
We are a collective of former CMOs, VPs of Strategy, Product and Data Analytics Leaders who believe in making research-rooted recommendations to businesses.
In addition to helping US-based companies expand to global markets, we also have developed a specialty in helping foreign-based consumer products companies to understand and access the US market.
Together, we help your company grow.
Case Studies
Partnership results in success.
STRATEGIC CONSULTING & LEADERSHIP
Our team partnered with the third largest rug manufacturer in the United States to provide marketing strategy, departmental reorganization, customer and consumer insights, and lead generation/marketing automation systems, resulting in a 30% revenue growth rate year on year, and an even more impressive return to the bottom line.
CUSTOMER ANALYTICS & UNDERSTANDING
For the largest global logistics real estate investment trust (REIT) in the world, with over $5.5 Bn in annual revenue, First Line Strategy painted a clear picture of customer groups and needs. First Line conducted deep data analytics and hundreds of private interviews to better inform Prologis on customer actions, behaviors and motivations.
DEFINING SUCCESS METRICS
Emory Healthcare’s Marketing department engaged First Line Strategy to help them to establish an insights and analytics group. Specifically, FLS helped them to define the group’s purpose, structure, staffing, accountability, data sources and data needs. This included a multi-year plan for growing the department.
ACCESSING NEW MARKETS
Our team has helped companies large and small to assess the viability of launching products in new markets. For Wyda, the largest aluminum products manufacturer in Brazil, we helped the company to understand the structure of the US market, major players, pricing and distribution. Further, we connected them to key retailers, enabling them to bid on contracts in excess of $100MM in sales.
Core Team
Susannah Campbell
CEO
Susannah's background in brand management, P&L ownership, market research and creative agencies makes her a strategic asset to organizations. She has built brands and businesses ranging from new-to-market startups to $1.2Bn category leaders.
Flor Murga
STRATEGY PARTNER
Flor is a driver of differentiation for Global Brands and local jewels within FMCG/CPG, Technology and Media. An industrial engineer by training, Flor brings rigor to her approach to innovation, insights, marketing and strategy.
Denise Braunsteni
ANALYTICS PARTNER
Denise is passionate about interpreting numbers and trends. She leverages her skills in Business Intelligence and Data Analysis to detect new opportunities, optimize portfolios and inform category and brand strategy.
We answer tough questions for our Client Partners…
We Work Differently
First Line Strategy offers
Practical Solutions
Our team members are
Whip Smart, Dedicated and Personable
We draw from many methodologies to
Develop Reliable Strategies Quickly
We believe that good strategy is
Rooted in Insights and Measured through Revenue
Experience
Our team has been privileged to work with amazing businesses and brands.
